The issue: MindGym’s current branding included inaccessible, low-contrast color options, and the green color value had been updated since the previous branding. Testing color values for contrast was a time-consuming task.

The solution: Developed a clear, easy-to-reference matrix of color values and contrast ratios, with icons indicating if a combination was suitable for UI elements, all text, or large text.

The result: Upskilling of a global team of graphic designers, product designers, and key stakeholders at the director level. They were trained to make color choices more quickly and easily, ensuring accessibility and alignment with brand guidelines.