Talent Network Greeting Cards
Set of digital greeting cards created for MindGym’s Talent Network Team. The cards were delivered as static PDFs that the team could customize in-house for a variety of occasions, including birth, wedding, sympathy, congratulations, and holidays.
Role
Designer and production specialist, responsible for visual design, custom illustration, template structure, and file delivery.
Design highlights
- Designed a cohesive card set that reflected MindGym’s new brand identity while remaining appropriate for a range of sentiments.
- Created custom iconography and digital illustrations to align with the refreshed visual style.
- Applied brand typography and layout rules consistently, working within strict identity constraints.
- Balanced professionalism with warmth across both celebratory and sensitive occasions.
Production methods
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Engineered a static PDF format with a single modifiable text field supporting up to four lines, allowing the Talent Network Team to add personalized names or messages.
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Locked all other design elements to preserve visual integrity and brand alignment.
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Delivered optimized PDFs for digital use, ensuring ease of distribution without risk of file corruption or unintended edits.
Results
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Provided the Talent Network Team with a ready-to-use library of cards for multiple occasions.
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Reduced turnaround time by enabling staff to self-customize messages without design software.
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Reinforced adoption of the new brand identity through consistent design and original illustration.